The Dead Sea Difference

Unique Natural Resource

Our Dead Sea facilities in Israel are a remarkable natural resource, situated at the lowest point on the planet (1,388 feet below sea level), in a region of unspoiled beauty and splendor. Here, solar energy helps us responsibly extract minerals from the biggest solar evaporation pond array in the world.

The waters of the Dead Sea are unique, having a total salt concentration that is 10 times higher than ocean water, reaching (30% versus 3%). This extraordinary chemical composition makes the waters therapeutic and a popular choice for vacationers seeking relaxation. The concentration of magnesium chloride in the southern portion of the Dead Sea is about 20% – providing a rejuvenating experience to people around the world.

MAG® is extracted from the Dead Sea by the natural evaporation of seawater and a simple refinement process, making it your naturally safer choice for total ice melt and dust control.